Elizabeth Murphy Burns has been at the center of the broadcasting industry since she took the helm of her family-owned company in 1980.  Looking back, television was a simple industry at that time but the winds of enormous change were not far away and have blown strong since.  They continue to do so yet Liz retains her strong commitment to her business, the media industry and her family.

As owner and President of Morgan Murphy Media, Liz has shepherded her company through challenging times yet maintained leading stations in her markets.  As a group, the company TV stations have been early adapters in everything from stereo broadcasting, to major investments in electronic newsgathering equipment and certainly through the transition to digital broadcasting.  With the decline of newspaper readership, Liz oversaw the Morgan Murphy divestment of its newspaper properties in Minnesota and Wisconsin.  As media consolidation began, Liz saw the need to grow the family broadcast portfolio. She did so initially with the purchase of the Young Broadcasting CBS affiliate in La Crosse, WI in 2003 and further expanded the company again in 2017 with the purchase of the Saga Communications stations in Joplin Mo/Pittsburg, KS and Victoria, TX markets.  Liz also grasped the importance and the impact the Internet would have on media and invested early in journalistic web sites in Morgan Murphy markets.  One of those sites, Channel 3000 in Madison, celebrated its 20th anniversary in 2018.  As digital advertising has developed, Morgan Murphy Media started its own digital advertising entity, Phase 3 Digital Agency, which works with advertisers in all its markets as well as advertisers throughout the country.

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